At the end of May, Facebook implemented new advertising rules for political and issue ads. In episode 7, Jack and Adrienne cover:
Who needs to be verified and what the process requires.
What Facebook classifies as an “issue” ad.
How the new process will affect small businesses, nonprofits and former office holders.
What the ad archive looks like and the information displayed.
For a detailed explanation of Facebook's ad changes, please see CMDI's guide on Facebook Political Ads.
Resources mentioned:
Facebook's Blueprint class on Political Ads
Facebook's FAQ on Political Ads
Facebook's list of issues that are categorized as political ads
Facebook's searchable archive of political ads
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