Crimson Integrations: Powering Smarter Fundraising

Managing data across platforms is one of the biggest challenges political campaigns, PACs, and organizations face today. That’s why Crimson offers a powerful lineup of integrations designed to streamline your digital ecosystem from donation platforms to email marketing tools and donor research services.

This month, we’re spotlighting how Crimson integrates with Anedot, WinRed, Constant Contact, and MailChimp to help you move faster, engage smarter, and raise more.

Email Integrations: Keep Lists Synced and Segmented

Crimson’s email integrations with Constant Contact and MailChimp eliminate the need for manual exports and outdated lists. These tools allow users to push segmented supporter lists directly from Crimson’s robust People Search into your connected email platform.

With just a few clicks, you can:

• Build smart segments based on giving history, geography, or custom tags.

• Choose one-time or periodic list syncing to keep your audience up to date.

• Save time and reduce errors by eliminating CSV uploads.

If you are interested in adding an email integration, have your account administrator contact Crimson Support. Once connected, every list is just a few clicks away from a well-targeted email campaign.

Anedot Integration: Real-Time Gift Processing

Online fundraising through Anedot? Crimson makes it easy to pull in real-time contributions directly into your database with a seamless connection.

Once you’ve connected your Anedot and Crimson accounts, every transaction is automatically:

• Mapped to the appropriate fund code, source code, and payment type.

• Time-zoned correctly to ensure accurate batch dates.

• Logged with minimal manual entry or reconciliation.

Anedot also allows you to customize donation forms and create petitions, polls, surveys through Action Pages. You can also manage events with ticketing, attendance and donation forms.

This integration is especially helpful for campaigns managing multiple accounts or fundraising entities. The real-time sync gives your team immediate visibility into donor activity, allowing for quicker follow-up and accurate reporting.

WinRed Integration: Simplified Earmark Imports and Adjustments

For campaigns raising funds through WinRed, Crimson offers daily automatic file load. This means, we take your WinRed data and automatically upload it into your Crimson account. There’s no need to export or import spreadsheets.

Using Crimson’s WinRed import tools, you can:

• Import memoed transactions from WinRed payout files.

• Automatically assign gifts to the correct conduit and include FEC-compliant memo text.

• Reconcile refunds and chargebacks using the Mass Adjustment Tool with just a few mapped fields.

Need to load yesterday’s contributions every morning? Crimson’s premium WinRed automation handles that for you. Contact Crimson Support to enable it.

Why Integrations Matter

These integrations aren’t just about convenience. They’re about strategy. By eliminating manual processes and connecting your most important tools, Crimson empowers your team to:

• Make quicker decisions with real-time data.

• Launch segmented, timely communications without exporting spreadsheets.

• Ensure compliance and accuracy across platforms.

Whether you’re running a grassroots campaign, managing a PAC, or scaling a national party, Crimson’s integrations help keep your data centralized, synced, and ready for action.

Ready to Connect?

Need help getting started with one of these integrations? Reach out to Crimson Support for setup assistance or to enable premium features.