Your Holiday Fundraising Just Got Easier with WidgetMakr's Update
Make the most of this holiday fundraising season with 11 great new fundraising features from WidgetMakr.
We are excited to bring you some HUGE updates in the latest version of WidgetMakr. These include:
- 5 features to maximize your donation forms' visitor-to-donor performance, and
- 6 features that make building and tracking donation forms even easier.
5 new features to maximize your visitor-to-donor conversion rates
Even better responsive design mobile forms
Mobile device usage continues to skyrocket. WidgetMakr makes sure your donation forms are optimized for whatever device or screen settings your donor is using. Forms optimized for your supporters phones, tablets, or computers mean more completed donor forms and more dollars in your organization's coffers.Your donation forms should look equally excellent regardless of what device your donor uses. WidgetMakr recognizes the device your donor is using to load your donation page and automagically delivers a donation form optimized for your donor's phone, tablet, or computer.
Fewer and smarter donation form fields
Every extra click a prospective donor is forced to make on a form leads to fewer donations. WidgetMakr optimizes the giving process to remove all possible friction points during the online donation process. Reducing clicks is more important than ever now that donors are moving to using their smart phones and tablets as their digital devices of choice.WidgetMakr continues to simplify the giving process by:
- eliminating the "Credit Card Type" field,
- eliminating the "Name on Card" field,
- simplifying the address state selection, and
- eliminating "employer" and "occupation" for retired political donors.
Teaser... we have a few more form simplification tricks up our sleeves that will be released in time for the 2014 political fundraising season.
Super fast page loads
WidgetMakr forms can load on a mobile device in as fast as 0.86 seconds.That is FAST... considering that the average mobile web page takes 7 seconds to load.Web page load time is a major contributing factor to page abandonment. Every second of delay can cost you 7% fewer visitor-to-donor conversions.WidgetMakr forms are speedy quick and will keep your donors engaged.
Fundraising Progress Thermometers
Lets face it, fundraising thermometers are cool. Thermometers communicate your momentum to your supporters and are a great way to generate excitement for your fundraising effort.The WidgetMakr progress thermometer is perfect for your next money-bomb. The thermometer image will automatically update with the addition of each new donation keeping your supporters focused on their goal.
Simplified forms for retired political donor
I know we touched on this feature earlier but we can't stress the importance of making your retired political donors' lives easier. Why should a retired donor need to fill a form with occupation and employer information when they don't have to. With the click of a checkbox, WidgetMakr eliminates 2 fields (and lots of typing) for your donor.Fewer clicks means more donations for your candidate. Hooray for more donations!An added plus is that your FEC/state reporting data for retired donors will be more consistent.
6 new features to make building and tracking donation form performance even easier.
Building forms now only takes 3 easy steps
You have no excuse not to create targeted donation forms & landing pages for each of your different appeals, including
- email blast,
- direct mail,
- advertisements, etc.
When creating donation forms is this easy, A/B testing is a snap. Try lots of different donation form designs and test to see which designs, messages, and layouts give your campaign the best fundraising yield.
No customization needed, WidgetMakr's default donation form looks darn good as it is
We've applied our massive amount of experience with thousands of donation forms and billions (yes, you read that right, billions not millions) of dollars in transactions to create the slickest, best looking, and best performing donor form. No need for you to pull your hair out trying to get your form looking "just right."Don't worry, you don't have to use our default form. Customizing a form is still super simple and getting easier with every release.
Colorful donation forms, no artistic talent required
Are you are artistically challenged? Don't worry, WidgetMakr has your back.Make your donation forms pop without worrying about making bad color decisions. WidgetMakr now has integrated color themes built right into your widget editor. Customize your donation forms with 1 of 12 shiny new color schemes.We have both patriotic themes, perfect for political fundraising, and warm fuzzy color combinations for your non-profit needs.
Google Analytics and Google Adword tracking is now built right in
Understanding and analyzing your web traffic is critical for determining how to best convert visitors into donors. If you are not using performance tracking tools like Google Analytics, Google Adwords, or any number of other interesting services to track your users' behavior and conversion rates, then you should.WidgetMakr now makes it easy for you to maintain website usage tracking best practices. Simply enter your Google Analytics or Google Adword "Google Property ID" to your forms and WidgetMakr will make sure your usage data is captured.Are you using some other performance tracking service? No worries, WidgetMakr makes it easy to insert custom tracking scripts on to each of your donation forms.
Think BIG when it comes to your thank you message
When a supporter has shown their love for you by parting with their hard earned cash, give them the appreciation they deserve.WidgetMakr now gives you unlimited space to create the perfect post-donation user experience with HTML or JavaScripts or good ol' plain text.Creativity is your only limitation to building crazy cool thank you pages and thank you emails.
High security made easy
WidgetMakr has taken two great things that are even greater together. WidgetMakr's smart JavaScript embed code now recognizes the size of your donor's screen and delivers the perfect form for their device through a PCI compliant, highly secure SSL connection.Gone is the need to spend resources developing custom transactional forms AND taking on the risk of being responsible for scary serious financial transaction security. Sleep better tonight because WidgetMakr has taken the hassle and risk of managing secure financial transactions off your hands while delivering best in class donation forms.
And much much more
These are just a handful of the dozens and dozens of new features and capabilities packed into our December 2013 WidgetMakr release. We hope these features help your fundraising teams kill it this holiday season.Learn more or signup at WidgetMakr.com.Happy Fundraising!